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Our Ecommerce Investment Areas |
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We focus almost exclusively on ebusiness opportunities. Major fields are: ebusiness facilities, ebusiness content (catalogues), and online retail. |
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Low-cost and state-of-the-art ebusiness infrastructures (or facilities) are a necessity for the fast-emerging digital economy. We invest in business models with an "open" component. Open in the sense of open standard, open source, or open content. |
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As online catalogues may easily contain 100Ks of different products, which are frequently updated, there is a need for so called "rich content". I.e., pictures, descriptions, product features, marketing folders, video, specs, ratings, etc. to help a potential buyer to understand a product or service. |
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We have setup and sold the successful NL top 100 etailer TakeitNow, which was founded in 1998. We shifted our investment focus away from etail towards facilitating etailers with open business infrastructures. In the portfolio we hold still a participation in one more successful NL Top 100 etailer: Futurumshop. |
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19 Jul 11 |
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Persbericht: Iceleads haalt half miljoen startkapitaal op bij iMerge |
Amsterdam/Nieuwegein, 19 juli 2011: Het nieuwe online lead management netwerk, Iceleads, haalt kort na oprichting een half miljoen euro startkapitaal op bij iMerge. iMerge, ebusinessinvesteerder, participeert onder meer in Icecat, wereldwijd uitgever van productinformatie. Iceleads helpt fabrikanten bij het converteren van bezoekers op hun fabrikanten-websites in verkopen via kanaalpartners. De nieuwe, innovatieve dienst van Iceleads wordt momenteel gepilot door enkele fabrikanten.
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11 Feb 10 |
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iMerge buys Vivendo for quick relaunch |
PRESS RELEASE
Amsterdam/De Meern, February 11 2010: iMerge - investor in ICEshop, Batavi, Futurumshop and ICEcat - buys the leading Dutch Magento Commerce provider Vivendo. "A quick relaunch was essential for recovering customer satisfaction and preventing lasting brand damage", according to iMerge ceo Martijn Hoogeveen.
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24 Nov 08 |
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Holdings Martijn Hoogeveen en Bert van Gerwen breiden belang iMerge uit naar 100% |
Amsterdam, 24 november 2008: Netvalue BV en Morecommerce BV, de personal holdings van respectievelijk Martijn Hoogeveen en Bert van Gerwen, hebben hun belang in ecommerce incubator iMerge BV, uitgebreid van 66% naar 100%. Beide oprichters hadden na de verkoop van TakeitNow BV aan AcesDirect in april dit jaar voldoende cash binnen iMerge om tot deze volledige uitkoop van overige aandeelhouders over te gaan.
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